• g

    Ericsson Studio
    Silicon Valley experience

    When Ericsson moved to Silicon Valley to open the Ericsson Studio experience centre in 2009, TEA was engaged by the company to create the centre and its meeting spaces at short notice.

    Ericsson Studio would illustrate the power of combining the dynamic speed of change in Silicon Valley with Ericsson’s leading broadband technology. For this, TEA developed an “Enchanted Valley” theme that alluded to how Ericsson’s innovations blur the boundaries between reality and fantasy, time and place, now and then.

    Backlit screens at the Ericsson Studio demo stations are one of the elements of the theme, with constantly changing colours that create the illusion of an enchanted kingdom.

    San José, CA 2009.